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Stop Guessing. 
Start Measuring.

TraitKey's powerful behavioral insights help mid-market leaders transform your people decisions with scientific precision—not expensive guesswork.

Continuous Talent Assessment & Development

Assessing your talent is not a “one and done” event. It needs to be woven into the fabric of how you do business. Financial dashboards may show you what happened in the past, but TraitKey shows you who will make it happen in the future. Discover how the right people in the right roles can transform your bottom line.

  • Measure company values so culture can be managed
  • Identify team cohesion opportunities and harness talent diversity
  • Understand dynamic insights on your personalized people dashboard
  • Analyze candidate risk and team member growth goals
  • Benchmark job fit to optimize tomorrow’s results

Powerful Predictive Analytics

Mediocre performance and high turnover escalates pain and expense. TraitKey’s powerful statistical engine surfaces the behaviors that matter (or make the greatest impact). You can’t fix a problem until you know the cause.

  • TraitKey gathers 3x more more data points — both behavioral data and biodata — than other predictive analytic solutions
  • Automated refinement gets smarter as you grow
  • Coaching clients in gathering impactful performance/retention data sets
  • Results – improvement prediction in dollars and days

Unparalleled Candidate Evaluation Insights and Coaching Effectiveness

It’s not enough to merely know how someone is likely to behave, it is critical to understand why. Different “whys” require custom interview questions to evaluate candidate risk and custom development tracks for effective employee performance and growth.

  • Delivers Key Trait Risk Analysis and individualized Interview Guides
  • Delivers specific custom growth suggestions and training guidance
  • Optimizes the learning curve for coaches and supervisors
  • Automated analysis of multiple Leadership Styles and Growth/Fixed Mindset
  • Targeted communication guidance to deal with others whose styles are different
“There's a pretty short list of products or services, offerings, experiences that I truly would just tell other people about for free, and TraitKey really is one of those. If you're a leader looking to know your people, to know yourself, and to take the next step in being healthy, do the assessments.”
Jason Baker, Executive Director
How we work

Our Process

Success stems from a healthy culture and the right people.  Our belief is to manage it you have to measure it.  The TraitKey system and services shed light on what's not working and why and will give you accurate answers to shape winning talent strategies.  Let us help you optimize people, performance and growth. Where do you want to start?

Talent planning

facilitated by TraitKey’s people dashboard

Evaluate candidates

for culture fit, job fit and risk assessment

Onboard team members

with personalized self-awareness and insights

Tailor development tracks

with TraitKey’s personalized insights

Utilize performance drivers

to increase job fit accuracy and performance lift

Accelerate high potential

development to shape tomorrow’s leaders

Become a Certified TraitKey Guide

Empower your clients. Unlock potential. Grow your practice.

  • Deliver Transformational Value: Equip individuals and teams with actionable insights that drive better decisions and growth.
  • Expand Your Impact: TraitKey is built to help you work across industries, business sizes, and personal development journeys, unlocking value for individual self-discovery and executive teams desiring to lead better.
  • Grow Your Practice: Use TraitKey to grow your consulting, coaching, or counseling practice with a scalable tool that generates ongoing income while elevating the services you already provide.

Join a Supportive Community
As a TraitKey Guide, you’re not alone. You’ll be supported by our leadership team and connected to a growing network of professionals: coaches, consultants, HR professionals, therapists, and other professional leaders.

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